We already know what SEO is and how important it is to your site or blog, but there are still those questions: How to do it right? How to have great results?
SEO is clearly important to your site because optimizing your content with these techniques improves the positioning of search engines and provides a significant increase in organic traffic.
And that's why we created this checklist for your website or blog. Let us help you with 7 SEO tips.
When optimizing your content to deliver better search results, start by choosing a keyword. Remember that keyword is one of the elements that Google uses to determine the ranking of websites, so make a good post is to work with the best options and produce content that meets the demand of those people who searched for this particular word.
Brainstorm everything that is related to the subject and ask yourself how people would search for it. After that set your keyword and include it in the text naturally.
To help with this definition use some tools like Google Trends to find out what word people are most looking for.
Title is the most important attribute for good placement on Google and therefore is essential for your site. The title is your first connection to the reader, so it should include the keyword you have chosen, as well as making it clear what the page content is. To attract your reader and produce the best title see these simple tips:
Use terms that capture the attention
Mention the main benefit to arouse interest
In addition, you should reinforce the idea of the title throughout the text, so the user will make sure that it is in the right post and that your site offers what it needs.
Remember: The title cannot exceed 70 characters, as this is the limit that Google displays in the results of your searches.
3) Meta Description
The meta description is the text that you find just below the title when performing a search on Google. It holds a great value for your visitor and so you should build it by thinking of your reader. Show a summary of your content in a simple and straightforward way, because the limit is 142 characters. Then, make the description attractive so that it results in access to your content. Use your keyword in the meta description too, it's the confirmation that your post addresses the subject your reader is looking for.
On the internet, people read following an F-pattern, from left to right and from top to bottom. This is a general reading standard, so it should also be the writing standard - which makes your content scannable to capture the attention of the visitor at the right places and quickly. For this some tips must be followed so we do not lose readers in the middle of the text:
Use titles and subtitles
Write short, empty paragraphs between them
Create lists and topics
Use images and text effects (bold, italic)
If you want more tips, see our post: How to Write Well: 5 Tips to Create the Perfect Framework for Your Post
5) Internal link
The use of internal links helps in building the trust and reputation of your page. The links prove that the subject matter is relevant and of quality, as well as showing the reader that you have other content to offer, in case he wants to go deeper into the subject.
A great and simple tip is that: an obvious URL is a great URL.
The perfect URL is the one that has the featured keyword and gives the viewer the direct view of the page content before it even loads.
7) Optimize your images
It is important to always use images related to the subject addressed, this increases the relevance of the image-content. When choosing an image, always opt for a middle ground between quality, size and speed, to give your reader a great experience when accessing your blog.
Remember that SEO work is to make your content accessible to users through search engines - this includes searching Google Images. So be objective and best describe your pictures. To optimize them, always keep in mind two attributes: the title and the ALT.
ALT: The ALT function is to provide an alternate description for the image with a focus on usability. The best way is to use a brief text that best describes the visual elements of your image - it's like a visual description.
Title: the title is when someone hover over the image and a content appears, then use the keyword.
It is also worth saving the images with relevant names with lowercase letter, without accents and separated by hyphen.
And so, did you like our simple and quick SEO tips to improve your blog's content production?
Posted on May 31, 2018 at 03:15 PM