1. Have your persona well defined
First of all, you have to ask yourself: are my actions directed at the right people?
For both traditional marketing strategies and Internet Marketing, you need to know who you are talking to.
The Best Internet Marketing strategies are based on detailed personalities of your consumer. That way, your first step is to create them.
Buyers personas represent your ideal customer and can be created by researching, scheduling and interviewing the target audience of your business.
Your research group should include a mix of customers, prospects, and people outside of your database, but who align with the target audience.
It is important to note that this information must be based on actual data.
Making assumptions can lead your Internet Marketing strategy to the wrong direction.
Information such as location, position, income, hobbies, goals and challenges should be taken into account in building your people.
2. Build Your Online Presence
With the revolution of micro-moments, your company needs to have strong virtual presence to stay active in the market.
As people tend to search the internet for products or services before they even leave home, you need to be found by them.
Besides having a corporate website or a virtual store, it is interesting to identify the social networks that your customers use the most and to have a page active in them.
3. Have your website always updated
When you hear about a new product or brand, is one of the first things you do is search for it on the internet?
This has become a frequent habit for many people.
In this context, your company website is the virtual representation of your business or physical store and often the first consumer contact with it.
Therefore, having a website with always updated content is essential to get the attention of this possible client.
At the same time, you can get him to navigate through more pages of the site in order to know more about the company and create an identification with it.
4. Be mobile first
With smartphones, we can say that we had the beginning of the mobile era.
Consumers are increasingly making decisions and shopping for their own cell phones.
But what many companies have not yet learned is that the key to success in reaching these consumers is precisely to provide a positive user experience for mobile devices.
That way, the first step is to leave your site with the most responsive design possible.
This care allows the visualization adapted to any size of screen.
In addition, thinking about AMP versions of your pages is, increasingly, another requirement.
After all, people tend to abandon a page when loading it takes too long.
5. Make a good internet marketing plan
In addition to knowing where you want to go, you need to have a plan detailing the strategies you need to do that.
For any campaign to be successful, a good marketing plan needs to be behind it.
It is he who will guide the company to follow the best path identified through market research and other tools.
Remembering that this is a flexible document, that is, you can change it whenever necessary by noting that something is not working as intended.
Posted on May 31, 2018 at 03:14 PM